I love people + design + digital products.

I am a product designer who works with business’ to elevate their product offering whilst growing and delighting their customers.

 Improving the Nando’s online ordering journey for customers with allergies

  • Nando’s is a casual dining restaurant with 465 restaurants in the UK. Customers can order via an app or website for delivery, click and collect and in restaurant.

    Product Manager: Emily Byrne
    Product Designer: Lucy Burns
    Head of Research: Nicole Kelly
    Tech Lead: Rick Bolton
    Stakeholders: Restaurant Food Compliance Team

  • The number of people with allergies or dietary requirements is increasing across the UK. The current process for taking allergy orders in restaurant is not time efficient for Nando’s restaurant staff or customers. Is there a digital solution that could improve in-efficiencies?

  • Discovery - Moderated & Unmoderated interviews, Survey Analysis, Competitor Analysis with Nando’s Customers along with non-Nando’s customers.

    Define - Customer Journey Mapping the allergen journey for customers, with opportunities for short term & long term solutions

    Develop - Idea generation, wireframe and usability test short term solution.

    Delivery - Test solution in a select number of restaurants to get real-life learnings and measure success which can feed into the long term solution.

    • Reduce time spent on task (customers & staff members)

    • Reduce complaints from allergy customers & staff

Creating an Atomic Design System for Stylist new website

  • Stylist is a magazine for women that is published in the UK with an average distribution of 365,000 copies per issue. There is currently a monthly print edition, as well as a digital version which offers a membership service to access premium content.

    Head of Product: Daniel Hayter
    Product Designer: Lucy Burns
    Front End Developer: Tom Reeves

    Stakeholders: Stylist Group Head of Publishing and Creative Director

  • Stylist Website was created quickly in response to Covid, when London commuters could no longer receive their paper edition outside tube stations.

    Having seen the success of the website and monetisation through advertisement, they wanted to rebuild the website to look more fresh and modern but also using an atomic design system to future proof it.

  • Research - This has been completed by a previous Product Designer

    Idea generation - As a team generated new features, discussed tech feasibility and hashed out all of our ideas, including stakeholders when possible, to ensure we were reading from the same hymn book.

    Wireframes -     Taking previous research into consideration and the idea generation sessions, i created prototype wireframes to present back to the team and stakeholders.

    UI Design - Once wireframes were signed off, I started to apply the Stylist branding across the wireframes to turn them into fully fledged interfaces.

    Atomic Style Guide - Once i had sign off on the overall look and feel for the website, I begun creating the atomic style guide using the standard methodology and then applying this across all page designs.

    • Increase page views per session

    • Increase sign ups to free content

    • Increase sign up to premium membership

Designing an app for a Children’s Spy Agency

  • Bright Little Labs is a kids' media company, backed by Warner Bros. Discovery and Bethnal Green Ventures. The main focus is to create stories to teach 21st century digital skills, like computer science, coding and critical thinking.

    I was a member of the founding team for Bright Little Labs, i was fully involved in concept to creation of all IP’s leading the design across digital and print products.

    Creative Director & Founder - Sophie Deen
    UI Design & Branding - Lucy Burns
    UX Designer - Lucre Camiletti
    Tech Lead - Simon

  • The Children’s Spy Agency teaches kids STEM skills through games and story telling. To support the printed story book published by Walker, we wanted to create an app which children could sign upto, as agents and complete spy missions.

  • Concepts & Storytelling - To ensure brand and story continuity across all products the process was very collaborative, working with copy writers, the author (Sophie Deen), game designers and STEM professionals to ensure we were creating educational content.

    Wireframes - I worked closely with our UX designer to create wireframes which would allow us to clearly play back the user experience to stakeholders.


    Testing - Testing the designs with children is a very sensitive area. With the support of existing customers we would regularly send out surveys for usability and design feedback

    UI design - I worked on applying the Children’s Spy Agency look and feel to the app, adding in fun elements and animations to bring the design to life

    • Increase user retention

    • Increase registrations

    • Increase positive App reviews