Hello.
I’m Lucy, a collaborative Product Designer focused on creating considered,
data-driven experiences that are intuitive and designed to look on brand and fabulous.
I’m experienced working from idea through to execution, and have worked with revenue-first businesses like Nando’s to deliver measurable outcomes, and new products with mission-led Warner Bro-backed Startups.
Driving an uplift of £5M+ for Nando’s through optimisation and new features.
Through continuous testing and user-first design, I helped improve conversion, drive cross-sell revenue, and elevate the digital ordering journey — contributing to significant annual growth.
Designing a scalable atomic design system for Stylist Online, supporting it’s growth to 1.8M+ online users
I was bought into Stylist to design a new Atomic Design System to bring consistency, and scalability across their online platform. I worked closely with developers and the editorial team, I defined a flexible system of components that could evolve with the brand and support fast-paced content needs. While user growth in 2022 was driven in part by pandemic-related shifts, my work helped ensure the digital experience was visually cohesive, easier to maintain, and ready to scale — supporting a rise to over 1.8 million monthly users.
Designing the full digital and brand experience for Warner Bros-backed startup The Children’s Spy Agency.
As the founding product designer, I led the design of everything from the brand identity to the app and interactive spy tools — crafting a connected digital and physical experience for kids. My work helped shape the creative direction of the Warner Bros-backed book series and the broader Children’s Spy Agency universe.
